Politicians' Polices vs. Character Issues and the Role of the Media

Last week there is a particularly slurpilicious article on Esquire about Obama:

http://www.esquire.com/features/thousand-words-on-culture/loving-obama-0811?click=pp

"While Obama's story is ancient, it is also utterly contemporary, perfectly of the moment. His gift — and it is a gift that makes him emblematic — is that he inhabits all these roles without being limited by them. He has managed, miraculously, to remain something of an outsider while being the president of the United States of America, the most inside man in the world. He's African-American, but he's not African-American. He's from Chicago, but he's from Hawaii. One month he's bailing out the banks, the next he's keeping Gitmo open. He pushes health-care reform through with an unimpeachable heave of will then extends the tax cuts. He walks smiling through the newly opened White House garden on his way to announce renewed efforts at oil drilling in the Gulf of Mexico. Meanwhile, his "balanced" approach to the economy has led to a slower recovery than other industrialized nations and the war in Libya has been half-assed at best, which is exactly what war cannot be. For two years, he seemed disingenuous and defensive, pushed into roles that his predecessors had scripted, alternately playing savior then monster. But no more. We can finally see who he is, we can finally understand the reality: In 2011, it is possible to be a levelheaded, warmhearted, cold-blooded killer who can crack a joke and write a book for his daughters. It is possible to be many things at once. And even more miraculous, it is possible for that man to be the president of the United States. Barack Obama is developing into what Hegel called a "world-historical soul," an embodiment of the spirit of the times. He is what we hope we can be.

We love Obama — even those who claim to despise him — because deep in our hearts and all over our lives, we're the same way — both inside and outside our jobs, our races, our cities, our countries, ourselves. With great artists, often the most irritating feature of their work is the source of their talent. Obama's gift is the same as his curse: He's somehow managed to be like the rest of us, only infinitely more so."

Politicians and their friends in the media focus on character issues (Obama "is all of us," Bush is a Texas farm boy, etc.) to distract people from politicians' policies, which are usually very unpopular. It works for both Republicans and Democrats.

"So I am planning to vote for George W. Bush because he is a nice guy. As a nice guy he will attract and retain the loyalty of outstanding administration officials, and together they will promote policies that are smarter and bolder than we ever would expect, just from looking at Bush himself. As a nice man, he will prove remarkably adept at working with Congress, with Democrats, with the media and with all the other different people you need to handle as president. He will set a tone of bonhomie that will grease the machinery of government; things will actually get done in Washington again....

Look at Al Gore. He is a deeply un-nice man. He was an unpopular senator because no one could penetrate his phoniness. Unlike Bush, he has not been able to attract and retain talented staff. Bush has created a smooth-running campaign team. Gore runs through people at an alarming rate, and many (though not all) of the Gore people are un-nice -- ask the reporters who have to cover the campaign."

- David Brooks

http://dir.salon.com/polit​ics/feature/2000/08/02/bus​h_cover/index.html

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